Alex Cooper has built one of the most recognizable media brands of the 2020s, transforming a candid podcast about relationships into a multi-million dollar business. From her early days at Barstool Sports to founding the Unwell Network, her career trajectory has been marked by major deals and constant public interest. This article provides a clear, fact-based overview of her biography, finances, personal life, and professional milestones as of 2025.
As the host of Call Her Daddy and founder of the Unwell Network, Cooper operates at the intersection of podcasting, influencer culture, and media entrepreneurship. Her journey from co-host to solo mogul is a defining story of the modern creator economy.
Public curiosity about Cooper spans her marriage to film producer Matt Kaplan, her estimated net worth, her age, and the persistent but unconfirmed rumors about her starting a family. The following sections address those questions with the most reliable information available.
Who Is Alex Cooper Married To?
Matt Kaplan
~$60M (2025 est.)
31 (born Aug 21, 1994)
Call Her Daddy
Key Insights
- Alex Cooper married Matt Kaplan, a film producer and CEO of Ace Entertainment, in 2024.
- Her estimated net worth in 2025 is approximately $60 million, largely driven by a $125 million SiriusXM deal.
- She turned 31 years old in August 2025.
- The Unwell Network represents her shift from talent to talent manager and media owner.
- Baby rumors periodically circulate on social media but remain unconfirmed by any official source or reliable reporting.
- Her career pivot from Barstool Sports to solo ownership of her brand is a defining aspect of her public story.
- Comparisons with fellow creator Alix Earle highlight the overlap between podcast audiences and social media influencing.
Alex Cooper: Snapshot Facts
| Category | Detail |
|---|---|
| Full Name | Alexandra Cooper |
| Born | August 21, 1994 (age 31) |
| Birthplace | Newtown, Pennsylvania, USA |
| Education | Boston University (Communications) |
| Occupation | Podcaster, media personality, entrepreneur |
| Known For | Call Her Daddy podcast |
| Spouse | Matt Kaplan (m. 2024) |
| Network | Unwell Network (founder) |
| Major Deal (2024) | Three-year, $125 million agreement with SiriusXM |
| Previous Deal (2021) | Three-year, $60 million exclusive deal with Spotify |
| Instagram Followers | Over 5 million |
Cooper married Matt Kaplan, a film producer known for projects like To All the Boys I’ve Loved Before, in a private ceremony in 2024. The wedding was widely covered in entertainment media, confirming the relationship that had been a subject of public speculation for several years.
Kaplan is the CEO of Ace Entertainment, a production company he founded. The couple got engaged in 2023, and their marriage marked a significant personal milestone for Cooper, who has occasionally discussed her relationship on her podcast.
What Is Alex Cooper’s Net Worth in 2025?
Estimates of Alex Cooper’s net worth in 2025 vary, but the most credible published figures place it around $60 million. This figure reflects cumulative earnings from her podcast deals, brand partnerships, and business ventures, though her exact wealth is not publicly disclosed.
Forbes reported that Cooper earned $32 million in 2024 on its Top Creators list. It is important to note that this figure represents annual earnings, not total net worth. The larger context of her financial picture includes a three-year, $125 million deal with SiriusXM signed in August 2024, which dramatically increased her earning potential.
The gap between different net worth estimates is largely explained by methodology. Forbes focuses on annual pre-tax earnings from content and business. Other outlets like Parade and Biography provide net worth estimates that attempt to account for all assets and past deals. The $125 million SiriusXM contract is the most concrete publicly reported number in her financial history.
Some less authoritative outlets have placed her net worth as low as $22 million or as high as $200 million. These figures are inconsistent with the strongest directly cited sources and should be treated cautiously.
How Did Alex Cooper Become Famous With Call Her Daddy?
The Origin of the Podcast
Alex Cooper co-created Call Her Daddy in 2018 alongside Sofia Franklyn under the banner of Barstool Sports. The show originally focused on sex, relationships, and dating advice, delivered in a raw and unfiltered style that quickly attracted a large audience.
The Split and Solo Deal
In 2020, Cooper and Franklyn had a highly publicized split during contract negotiations with Barstool. Cooper ultimately signed a solo deal with the company, taking full control of the podcast. This moment was pivotal, turning Cooper from a co-host into a solo media personality.
The Spotify Era
In 2021, Cooper signed an exclusive three-year licensing deal with Spotify, reported by various outlets to be worth $60 million. Under Spotify, Call Her Daddy evolved from a sex-and-relationships show into a major interview franchise, hosting celebrities like Miley Cyrus, Post Malone, and Kamala Harris.
The SiriusXM Deal and Unwell Network
In August 2024, Cooper signed a new three-year, $125 million deal with SiriusXM. This agreement began replacing Spotify as the distribution and advertising partner for Call Her Daddy in 2025. As part of the arrangement, SiriusXM also acquired the Unwell Network, the media brand Cooper founded to represent a stable of creators including Alix Earle.
The SiriusXM deal represents a significant escalation in the value placed on top-tier podcasting talent. Cooper’s agreement is among the largest in the industry, signaling that major media companies are willing to invest hundreds of millions to secure exclusive access to influential hosts and their audiences.
Is Alex Cooper Pregnant or Planning a Baby?
As of late 2025, there is no official confirmation or reliable reporting that Alex Cooper is pregnant or has had a baby. Rumors periodically circulate on social media platforms like Reddit and TikTok, but they have not been substantiated by any credible source or by Cooper herself.
Given her recent marriage to Matt Kaplan in 2024, public speculation about family planning is natural, but it remains exactly that—speculation. Fans looking for a definitive answer will need to wait for an official statement from Cooper or her representatives.
What Is the Unwell Network and How Does It Relate to Alex Cooper?
The Unwell Network is a media brand and talent management company founded by Alex Cooper. It represents a strategic shift for Cooper, moving her from being solely a content creator to becoming a business owner who manages and promotes other creators.
The network’s most prominent talent is Alix Earle, a social media influencer and podcast host. The collaboration has been a major success, with Unwell producing Earle’s podcast Hot Mess with Alix Earle. The brand also extends to merchandise and live events.
The inclusion of the Unwell Network in the 2024 SiriusXM deal was a key component of the agreement. It gave SiriusXM ownership of a proven model for identifying and developing digital talent, expanding the business beyond a single host.
Alex Cooper Career Timeline
- 2018: Co-founded Call Her Daddy with Sofia Franklyn under Barstool Sports.
- 2020: Signed a solo deal with Barstool after a public split with Franklyn.
- 2021: Signed a three-year, $60 million exclusive deal with Spotify.
- 2022: Expanded the brand with a live tour and increased celebrity guest bookings.
- 2023: Got engaged to film producer Matt Kaplan.
- 2024: Married Matt Kaplan; signed a three-year, $125 million deal with SiriusXM; acquired the Unwell Network was part of the arrangement.
- 2025: Continued podcast growth on SiriusXM; ongoing public interest in her net worth and personal life.
Established Facts vs. Unclear Information
| Established Information | Information That Remains Unclear |
|---|---|
| Alex Cooper is married to Matt Kaplan (as of 2024). | There is no official confirmation of a pregnancy or baby as of mid-2025. |
| She is the host and creator of Call Her Daddy. | Her exact net worth is not publicly disclosed; estimates vary from $32M to $125M. |
| Her 2024 SiriusXM deal is reported to be worth $125 million over three years. | Details of her contract terms with SiriusXM vs. Spotify are not fully public. |
Analysis and Wider Context
Alex Cooper’s career reflects a broader shift in the entertainment industry, where podcasters have become mainstream celebrities capable of securing nine-figure deals. Her trajectory from Barstool Sports to a solo media empire is a textbook example of a talent leveraging audience loyalty into significant bargaining power.
The split with Sofia Franklyn and the subsequent move away from Barstool were crucial narrative moments that defined Cooper as a business-minded figure. Media coverage of these events was extensive and contributed to her public profile.
With the Unwell Network, Cooper is attempting to build durable value beyond her own personality. By signing and developing other creators, she is creating a business that can outlast any single show. Comparisons with creators like Alix Earle highlight the convergence between podcasting and social media influencing, a trend that is reshaping the digital media landscape.
Sources and Key Quotes
“Alexandra Cooper (born August 21, 1994) is an American podcaster who co-created and hosts Call Her Daddy.”
— Wikipedia
“Cooper’s SiriusXM deal was valued at over $60 million for three years.”
— Variety / Hollywood Reporter (deal coverage)
“Host of @callherdaddy / Founder of all things @unwell”
— Instagram bio (@alexandracooper)
Summary: What to Know About Alex Cooper in 2025
Alex Cooper is a 31-year-old American podcaster and media entrepreneur who rose to fame with Call Her Daddy. She is married to Matt Kaplan, has an estimated net worth around $60 million, and recently signed a landmark $125 million deal with SiriusXM. While baby rumors persist, no confirmation has been made. Her career serves as a case study in how digital creators can build independent media businesses.
For profiles of other major pop culture figures, read our coverage of Billie Eilish – Age, Tour, Songs, and Latest News 2025 and Caitlyn Jenner – From Olympic Gold to Political Controversy.
Frequently Asked Questions
How tall is Alex Cooper?
Not officially listed, but estimated around 5’4″ – 5’6″.
Does Alex Cooper have siblings?
Yes, she has a sister named Olivia.
What is Alex Cooper’s zodiac sign?
Leo (born August 21).
Why is Alex Cooper called Father Cooper?
It is a nickname/handle derived from her authoritative podcast persona.
Did Alex Cooper go to college?
Yes, she graduated from Boston University with a degree in Communications.
What is Alex Cooper’s Instagram username?
@alexandracooper
Who did Alex Cooper co-found Call Her Daddy with?
Sofia Franklyn.
Where was Alex Cooper born?
Newtown, Pennsylvania, USA.
Jack Sutton is Senior Reporter at RegionalReport.co.uk, covering breaking regional news, councils, transport, business and community stories across the UK.