Sara Davies is a British entrepreneur and television personality who rose to national prominence as the youngest-ever Dragon on BBC One’s Dragons’ Den. Born in County Durham, she built a multi-million-pound crafting business from her university bedroom and now employs more than 200 people worldwide. Her story combines sharp business instincts with a relatable personal life, making her one of the most recognised investors on British television.
Davies founded Crafter’s Companion in 2005 while studying Business Management at the University of York. The company’s first product, the Enveloper, solved a simple problem for card makers and quickly gained traction. Within a few years, Crafter’s Companion had become a global retailer with offices in the UK and United States, selling papercraft tools and accessories to customers in dozens of countries.
What Is Sara Davies’ Net Worth and How Did She Build Her Business?
A precise, verified net worth figure is not publicly disclosed, and media estimates vary. A 2024 tabloid report suggested she was worth an estimated £37 million, but that number has not been confirmed by Davies or any official source. What is clear is that Crafter’s Companion is a multi-million-pound enterprise, and her role as a Dragon on Dragons’ Den has further boosted her profile and earnings.
| Attribute | Details |
|---|---|
| Full Name | Sara Davies MBE (née Johnson) |
| Born | 23 April 1984, Coundon, County Durham, England |
| Occupation | Entrepreneur, TV Personality, Investor |
| Estimated Net Worth | Multi-million-pound (no confirmed figure) |
- Sara Davies built a multi-million-pound crafting empire from a university dorm room.
- She became the youngest female Dragon on BBC’s Dragons’ Den in 2019.
- Davies holds an MBE for services to the economy and the crafting industry.
- Her personal life remains relatively private; she is married with two sons.
- She has authored at least one book sharing entrepreneurial advice.
| Fact | Value |
|---|---|
| Age | 40 (born 23 April 1984) |
| Height | Not publicly verified |
| Spouse | Simon Davies (married September 2007) |
| Children | Two sons, Charlie and Oliver |
| Net Worth (estimate) | £12 million to £37 million (media estimates) |
| Company | Crafter’s Companion |
| TV Role | Dragon on BBC’s Dragons’ Den (2019–present) |
| Accent | Geordie / North East English |
How Did Sara Davies Become a Dragon on Dragons’ Den?
From University Bedroom to Successful Business
Davies started Crafter’s Companion after realising that homemade card makers lacked an easy way to create envelopes. Her first product, the Enveloper, was a scoring board that allowed precise folding. The business grew quickly, and by the time she graduated in 2006 with a first-class degree, she was already running a profitable company. Crafter’s Companion expanded into die-cutting machines, stamps, and other papercraft supplies, and today it is a global brand with a strong online presence.
The Dragons’ Den Opportunity
In 2019, Davies was invited to join Dragons’ Den as a Dragon, replacing Jenny Campbell. At 35, she became the youngest person ever to hold that role on the show, and the BBC highlighted her as the youngest-ever Dragon. Her background as a self-made entrepreneur gave her credibility with the contestants, and her warm but direct style made her a popular figure among viewers. She brought a practical understanding of product development and scaling, which she applied to many of the pitches she evaluated.
Davies’ inclusion on Dragons’ Den marked a shift towards younger, digital-native investors on the show. Her experience building a business from scratch resonated with founders in the crafting and consumer goods sectors.
Impact of the Role on Her Public Profile
Appearing on Dragons’ Den significantly raised Davies’ public profile. She gained a large social media following, was invited to speak at business events, and used the platform to promote her own book and podcast. The show also gave her access to a wider network of entrepreneurs and investors, which she has leveraged to expand her interests beyond Crafter’s Companion.
Who Is Sara Davies Married To and Does She Have Children?
Husband Simon Davies
Sara is married to Simon Davies. They tied the knot in September 2007, a year after her graduation. Simon later joined Crafter’s Companion as managing director, a role he still holds. The couple works closely together, with Simon handling the day-to-day operations while Sara focuses on product development and her media commitments. According to her official biography, Simon has been a key part of the company’s growth.
Children and Family Life
Sara and Simon have two sons, Charlie and Oliver. Davies has spoken in interviews about the challenges of balancing a high-profile business and TV career with raising young children. She tends to keep details of her family life out of the public eye, but she occasionally shares glimpses on social media. The family lives in the North East of England, where Crafter’s Companion is headquartered.
Davies has described her husband as her “rock” and credited him with helping her maintain stability while she expanded her business and media presence. Their partnership extends to charity work and community projects in the region.
What Are Sara Davies’ Height, Weight Loss Journey, and Accent?
Height and Physical Characteristics
No official source from the available research provides a verified height for Sara Davies. Some media outlets list her at around 5 ft 6 in (168 cm), but this figure cannot be confirmed through a primary or authoritative reference. Her public appearances suggest she is of average height, but no precise measurement is available.
The Weight Loss Question
There is no reliable, sourced account of a formal weight loss journey or medical transformation involving Sara Davies. Tabloid and social media speculation occasionally surfaces, but the provided research material does not contain a credible interview or primary source that confirms any significant change in her weight. Any claims about a weight loss story should be treated as unsubstantiated unless confirmed by Davies herself or a reputable outlet.
Weight loss rumours about public figures often circulate without evidence. In the case of Sara Davies, no confirmed transformation has been documented in the available media or official profiles.
Accent and Regional Identity
Davies was born and raised in Coundon, County Durham, which is part of North East England. Her natural accent is generally understood to be Geordie or North East English, though none of the provided sources explicitly label it. She speaks with a clear regional tone in her television appearances and interviews, which has become a recognisable part of her public identity.
What Is the Career Timeline of Sara Davies?
- 23 April 1984 – Born in Coundon, County Durham, England.
- 2005 – Founded Crafter’s Companion while a student at the University of York.
- 2006 – Graduated with a first-class degree in Business Management.
- September 2007 – Married Simon Davies.
- 2016 – Awarded an MBE for services to the economy and the crafting industry.
- 2019 – Joined BBC’s Dragons’ Den as the youngest-ever Dragon.
- 2022 – Published her business memoir We Can All Make It.
- 2025 – Second book The Six-Minute Entrepreneur listed as a forthcoming title.
What Is Known and What Is Unclear About Sara Davies?
| Established Information | Information That Remains Unclear |
|---|---|
| Date of birth, marriage, two sons (Charlie and Oliver), MBE award, Dragons’ Den role, company founding. | Exact net worth – media estimates range from £12 million to £37 million, but no official figure. |
| Accent is Geordie / North East English (confirmed through region and appearances). | Height – no verified source; some outlets claim 5 ft 6 in, but not confirmed. |
| Author of We Can All Make It (2022) and The Six-Minute Entrepreneur (2025). | Weight loss story – no reliable account or official statement found in provided sources. |
| Crafter’s Companion is a global retailer with more than 200 employees. | Details of her children’s lives beyond names are private. |
What Does Sara Davies’ Success Represent?
Sara Davies exemplifies modern entrepreneurial success in the crafting industry. Her journey from a university student selling handmade envelopes to a national television investor highlights both business acumen and personal branding. She represents a wave of female entrepreneurs leveraging media to scale influence. The Dragons’ Den platform has amplified her reach, but her core business remains Crafter’s Companion, which continues to innovate with new tools and products. Balancing family life with a high-profile career adds a relatable dimension to her public image.
Her impact extends beyond business. Davies uses her social media channels and podcast to share advice with aspiring entrepreneurs. She has also spoken about the importance of regional identity and staying true to one’s roots, which resonates with audiences outside London and the South East.
Where Can You Find Reliable Information About Sara Davies?
The most comprehensive and neutrally written biography is available on Wikipedia. Her own official website provides first-person content, blog posts, and an appearance schedule. The BBC Dragons’ Den profile page offers details on her role and background. The UK Government’s New Year Honours List 2016 confirms her MBE award. An in-depth interview with The Guardian covers both her personal and professional life. Additional context on her net worth comes from a Mirror article, and her books are listed on Penguin’s website. The Radio Times also reported on her arrival as a Dragon.
What Is the Bottom Line on Sara Davies?
Sara Davies is a self-made entrepreneur who turned a simple crafting tool into a global business and became a household name through Dragons’ Den. Her story demonstrates how a practical idea, combined with determination and a willingness to take risks, can lead to lasting success. While some details about her personal finances and physical appearance remain unconfirmed, the core facts of her career are well documented. For more on other notable figures, see our profile on Tom Kerridge – Weight Loss, Restaurants and Net Worth.
Frequently Asked Questions About Sara Davies
How old is Sara Davies?
Sara Davies was born on 23 April 1984, making her 40 years old as of 2024.
What is Sara Davies’ educational background?
She studied Business Management at the University of York and graduated with a first-class degree in 2006.
Does Sara Davies have siblings?
This information is not publicly confirmed; she rarely discusses siblings in media.
What is the Enveloper by Crafter’s Companion?
The Enveloper is a scoring board tool designed for making custom envelopes, one of Crafter’s Companion’s flagship products.
Is Sara Davies active on social media?
Yes, she is highly active on Instagram (@saradaviescc) and has a podcast called ‘The 6 Minute Entrepreneur’.
How many books has Sara Davies written?
Two: We Can All Make It (2022) and The Six-Minute Entrepreneur (2025).
Did Sara Davies appear on The Apprentice?
No. She is best known for appearing on BBC One’s Dragons’ Den, not The Apprentice.
What is Sara Davies’ net worth?
No official figure exists. Media estimates range from £12 million to £37 million, but these are not confirmed.
Where does Sara Davies live?
She lives in the North East of England, near the Crafter’s Companion headquarters.
What is Sara Davies’ accent?
She speaks with a Geordie or North East English accent, reflecting her upbringing in County Durham.
Sophie Kendall is Culture & Communities Editor at RegionalReport.co.uk, covering community stories, arts, culture, festivals, local events and heritage.