Regional Report Media Ltd., the publisher of RegionalReport.co.uk, is solely responsible for all sponsored content published on this site. As a private limited company registered in England and Wales (company number 17143892), with its registered office at 3 New Bailey Street, 5th Floor, Manchester M3 5FS, United Kingdom, we maintain a strict separation between our editorial operations and any commercial partnerships. This policy governs how sponsored content is produced, labelled, and distinguished from our independent journalism.
Definition and labelling of sponsored content
Sponsored content is material that has been paid for by a commercial partner, advertiser, or external organisation. It is produced in collaboration with that partner and is subject to their approval. To ensure our readers can always distinguish between independent editorial work and commercial material, all sponsored content carries a clear, prominent label. At the top of any sponsored article, page, or feature, you will see the words “Sponsored Content” or “Brought to you by [Partner Name]”. This label is applied before any headline or body text. It is never hidden, abbreviated, or made less visible on mobile devices or in secondary views.
Rules for commercial partners
All commercial partners commissioning sponsored content must agree to our editorial standards. Sponsored material must not contain false, misleading, or unsubstantiated claims. It must comply with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and all relevant consumer protection legislation. Partners are not permitted to influence our independent editorial coverage elsewhere on the site. Sponsored content is reviewed by the Standards & Fact-Checking Lead (Oliver Reeves, oliver.reeves@regionalreport.co.uk) or a designated deputy before publication to ensure it meets these requirements. Any claims made within sponsored content must be verifiable, and partners must provide supporting evidence upon request.
Distinction from affiliate links and independent journalism
Sponsored content is a distinct category from both affiliate links and independent journalism. Affiliate links, which allow RegionalReport.co.uk to earn a small commission on purchases made through them, are governed by our separate Advertising & Affiliate Disclosure policy. Affiliate links are not sponsored content; they are a standard commercial practice embedded within editorial articles. Independent journalism is never influenced by any commercial payment. Our news, analysis, and opinion pieces are produced solely by our editorial team and are subject to our Editorial Policy and Fact-Checking Policy. Sponsored content, by contrast, is a paid commercial arrangement and is always clearly separated from our editorial sections.
Contact for sponsored content enquiries
All commercial enquiries regarding sponsored content should be directed to our dedicated email address: sponsored@regionalreport.co.uk. This inbox is managed by the commercial partnerships team, who work alongside the Editor-in-Chief to ensure all sponsored material meets our standards. Editorial decisions regarding sponsored content are overseen by Margaret Ellison, Editor-in-Chief (margaret.ellison@regionalreport.co.uk, +44 161 458 6921).
Link to editorial policy
For full details on how we produce our independent journalism, including our standards for source review, corrections, and editorial decision-making, please see our complete Editorial Policy. Our Sources & Standards page provides further information on how we verify information and maintain trust with our readers.
Our commitments
- We clearly label all sponsored content as paid material, using the terms “Sponsored Content” or “Brought to you by [Partner Name]” at the top of every piece.
- We never allow commercial partnerships to influence our independent editorial coverage, news decisions, or opinion pieces.
- We require all commercial partners to comply with UK advertising law, the CAP Code, and our own editorial standards before sponsored content is published.
- We maintain a dedicated email address (sponsored@regionalreport.co.uk) for all sponsored content enquiries, with clear oversight from the Editor-in-Chief.
- We distinguish sponsored content from affiliate links and independent journalism in all our policies, labelling, and site architecture, ensuring readers can always tell the difference.